The House of Farrell – home of The Cream, an iconic face
product that has seen women flocking to its bijoux flagship
store in the Berkeley Arcade since 1953.
At Farrell, you can rely on the personal touch. The legendary
Athina Farrell remains the company’s figurehead and in her
kingdom at the Berkeley Arcade, Florence Hamilton plies their
cosmetics with the utmost discretion. She is sales advisor – and
holder of secrets – extraordinaire.
But of course the world of cosmetics is changing and the
once glorious House of Farrell is now in decline, its customers
tempted away by more fashionable brands.
Enter Bianca Bailey, formidable business woman, mother of
three, and someone who always gets her way. Athina and
Bianca lock horns over the future of the House of Farrell but
it is the past that tells its devastating tale of ambition and ego,
passion and wonder.
Here is a tale of survival … and a perfect heritage.